As MAJESTA and Tree Canada’s Trees by the Shore tree planting program continues its Canadian tour, it stopped off in Genesee, Alberta to plant 1,500 trees with volunteers from the surrounding community. The little town had so much community pride, News Advertiser picked up the story.
To read the full article, click here.
May 15th was a big day for MAJESTA and Tree Canada as the 2010 tree planting season officially kicked off in Cantley, Quebec.
Juno award winning musician David Usher, the spokesperson for Trees by the Shore, was on hand at the event to lend his support and even plant a few trees himself.
"It's very tangible," he said. "You get your hands dirty. You can see the results right away. We are planting 1,600 trees today." Usher also said the program is admirable because it encourages people to get involved and help better their community. [Ottawa Citizen, May 16, 2010]
Thanks to Les Amis du Parc Mary-Anne-Phillips and all the other volunteers who came out and made this event a success.
See below for photos of the event:
Trees by the Shore, an innovative national initiative that aims to sustain urban forests throughout our country, is celebrating its 1st anniversary by welcoming Juno Award winning musician David Usher as a supporter of the program.
The program brings together school children, Girl Guides, Scouts and local conservation groups to plant over 37 000 native trees along waterways in 25 Canadian communities. Included in the program are lesson plans whereby students will learn about the benefits of trees including; maintaining water quality, minimizing soil erosion and providing habitat for wildlife.
David Usher will be kicking off his support for the program in Cantley, Québec on May 15th where approximately 1,500 trees will be planted along the shore of the Gatineau River by members of Les Amis du Parc Mary Anne Phillips.
“We are so pleased to be welcoming David Usher’s support for our program as we conduct this planting in Cantley,” said Michael Rosen, President of Tree Canada. “Trees by the Shore shows us how interconnected trees are with the natural world and provides a lasting environmental legacy in each community that participates.”
“David is a nationally recognized Canadian musical talent and a friend of the environment. He is lending his support to Trees by the Shore to help us bring attention to the need to plant more trees in urban locations across the country”, says Mr. Rosen.
The program is funded by Tree Canada in conjunction with their corporate partner Irving Tissue and their Majesta brand of tissue products.
“The Irving name is synonymous with progressive forestry practices in Canada,” said Michael Rosen. “We are so proud to be associated with this great Canadian company and their Majesta brand of paper products. Together with the Majesta brand, we bring communities together to learn, understand and protect the natural spaces where they live,” he said.
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted and more than 450 schoolyards have been greened.
http://www.treecanada.ca/
For more information:
Melissa Nisbett
Communications and Marketing Officer
Tree Canada
Email: mnisbett@treecanada.ca
Tel.: (613) 567-5545, ext. 224
To set up an interview:
Carrie Croft, Consultant
Thornley Fallis Communications
Email: croft@thornleyfallis.com
Tel.: (613) 231-3355 x227
Cel.: (613) 866-2564
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