Ontario’s youth help green Canada by planting trees

About 100 volunteers, including the local Scouts, made Guelph a little greener on April 25th. Ed Borczon from Tree Canada led the group in planting over 1,500 trees.

As well, Great Gorge & Fireman’s Park in Niagara Falls utilized all 14 of their volunteers from Katimavik Youth to plant over 750 cedar trees on May 27th with the intention of planting another 750 this fall. Tree Canada’s Ed Borczon was also present at this event.

St. John’s, NL trailblazers busy planting trees

Check out the photos below to see how a few dedicated volunteers can make a huge difference. Over 1,580 trees were planted along the St. John’s Trailway on Saturday, June 6th. Way to ‘Leaf’ it all out there guys!

Tree Canada's Newfoundland Advisor, Bob Peters, was on hand for the event.

See below for photos from the event:



Pontiac, QC planting makes the grade

On May 19th, students from École Primaire L’Envolée in Pontiac, Quebec, along with volunteers from Sainte-Anne, decided it was time they become the teacher and show they know a thing or two about planting trees.

The planting of 1,583 trees was completed by sixty students and community leaders including Michael Rosen (President of Tree Canada), Réjean Dugas (MRC du Pontiac), Paul-Émile Malot (Mayor of Ile-du-Grand Calumet), Gerry Phillipe (Office of Hon. Lawrence Cannon, MP Pontiac) and Édouard Martineau (Groupement forestier du Pontiac).

See below for photos from the event:



Oromocto, NB scouts out the perfect planting location

May 9th was a big day for the Oromocto chapter of the Scouts of Canada. MP Keith Ashfield and Mayor Faye Tidd led over 100 Scouts, leaders and parents in planting over 1,700 trees in Anniversary Park, in Oromocto West.

It took all day but, as the Scouts say, they’re ‘Creating a better world’.

See below for photos from the event:



Medicine Hat, AB gets back to their roots

Sometimes it takes only a few driven volunteers to make something special happen. 12 members of the Grasslands Naturalists group rallied together to plant over 1,500 trees in only one day.

Gerard Fournier of Tree Canada advised the group and helped show what a community that cares about the environment can accomplish.

See Below for photos from the event:



A fun day planting trees at Calgary's Bow River



Over 100 people from the Langevin Science School in Calgary decided that this June it was time to grow their population. Their tree population that is.

By planting 1,575 trees, they not only helped the environment but also drew the interest of the local public with many of those that passed by stopping to ask questions or chat about what the volunteers were doing.

Ernie Yukiw, Majesta’s Western Canadian Sales Manager was on hand, as were City of Calgary employees and several media outlets.

Laurierville Gets a Little Greener

The little town of Laurierville, Quebec appeared a lot larger on June 13th when a number of caring community members came out to plant over 1,580 trees. Being a small population of only 1,400 people, Laurierville prides itself on its greenery and was excited to take advantage of its MAJESTA and Tree Canada Trees by the Shore tree planting event in order to improve carbon capture in the area.

Christian Paradis, the Minister of Natural Resources, was on hand for the event and was impressed with the effort put forward by the small town. Thanks again to everyone who attended the event and showed up to lend their support!

See below for video footage from the event:




Trees by the Shore - Photos from Moncton, NB

Saturday, May 30th was a beautiful day for Tree Planting in Moncton, New Brunswick.

Please see below for some memorable snapshots from this special day:


l-t-r:
Mike Rosen - President of Tree Canada, Robert Irving - President of Irving Tissue, and George LeBlanc - Mayor of Moncton plant a ceremonial tree.
Two young siblings pose for the camera after planting their first seedling of the day.
Scouts assist one tree planter in training on proper technique.

See below for the remainder of the photos from this memorable day:



TREE-NN Visits Moncton, NB



Tree Canada and Majesta take Moncton, NB by storm in this edition of TREE-NN, filmed on Saturday, May 30th, 2009.

In this episode, Boy Scouts, Beavers and Cubs joined community leaders and volunteers for a day of planting at the Moncton backup reservoir – a clean water supply often needed throughout dry summer months. Tree Canada President Mike Rosen, and Irving Tissue (Majesta) President Robert Irving were on-hand to celebrate the occasion.



Media Release - Trees by the Shore 2009

Trees by the Shore: a New Partnership between Irving Tissue and Tree Canada

(May 30 – Moncton, NB) Irving Tissue, through their Majesta brand of paper products, has teamed up with Tree Canada, the country’s largest tree planting organization, to create a new partnership aimed at delivering a unique tree planting program to Canadians. Tree Canada President Michael Rosen and Irving Tissue President Robert Irving have recently signed an agreement to launch a major urban tree planting initiative called Trees by the Shore.

On May 30th, the program brought Boy Scouts, Beavers and Irving Tissue employees together with Tree Canada employees to plant trees near the City of Moncton’s Backup Water Supply located on McLaughlin Road. As a part of this planting event, Tree Canada employees delivered an educational experience to the children and volunteers about the benefits of trees including; maintaining water quality, minimizing soil erosion and providing habitat for wildlife.

Over the course of the 2009 planting season, over 37,500 trees will be planted though events like this one in 25 communities in 10 provinces across Canada.

“The Irving name is synonymous with progressive forestry practices in Canada,” said Michael Rosen. “We are so proud to be associated with this great Canadian company and their Majesta brand of paper products. The Trees by the Shore program will show children how interconnected trees are with the natural world. Together with the Majesta brand, we will be bringing communities together to learn, understand and protect the natural spaces where they live,” he said.

Majesta paper products come from woodlands which are third party certified to the Sustainable Forestry Initiative standard (SFI). Irving has a strong commitment to environmental protection and saw its goals fit perfectly with Tree Canada’s mandate.

This program is an extension of the Majesta Tree Planting Promise: “We plant THREE trees for every ONE we use to produce MAJESTA products. As part of J.D. Irving, Limited’s commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50 years, J.D. Irving has planted over 770 million trees.

“Irving Tissue, through our Majesta brand, is very pleased to become partners with a nationally recognized organization like Tree Canada in creating the Trees by the Shore program,” Robert Irving said. “The opportunity to have over 37,000 trees planted by groups in 25 communities throughout Canada is very much in line with our tree planting philosophy.”


About Irving Tissue
Irving Tissue is a family run, privately owned company committed to North America and the environment. We are part of Irving Forest Products, a company that employs more than 8,400 people in North America. The company leads the nation with the planting of over 770 million trees. Irving Tissue began in 1988 and since then has grown to become one of North America's leading tissue manufacturers. www.irvingtissue.ca
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted and more than 450 schoolyards have been greened. www.treecanada.ca.

British Columbia celebrates Earth Day!

April 22nd was a busy day for Tree Planting in British Columbia as both the cities of Coquitlam and Chilliwack took to the shorelines in an effort to plant 3745 trees.

In Coquitlam, City Councillor Mae Reid and Parks and Recreation Manager Selina Robinson joined volunteers from the Hoy/Scott Watershed Society, Gleneagle High School, Eagle Ridge Elementary School. Pinetree Secondary School, Eagle Rodge Bible School and the Pentecostal Assembly of Canada at Scott Creek to plant over 745 trees and shrubs.

In Chilliwack, over the course of 2 days, 3000 Douglas Fir seedlings were planted at the Bailey Landfill along Jefferson Creek thanks to the hard work of 12 local scouts, and 49 grade 8 students from Highroad Academy School.


Coquitlam, BC Planting Photos.
*Photos from the Chilliwack planting to come.

2010 Planting Events

Congratulations to the 25 communities that have been selected for the 2010 Trees by the Shore tree planting program.



1. Newmarket, Ontario
2. Carleton Place, Ontario
3. Saskatoon, Saskatchewan
4. Guelph, Ontario
5. Beauséjour, Manitoba
6. Cantley, Quebec
7. Pasadena, Newfoundland
8. St. John’s, Newfoundland
9. Calgary, Alberta
10. Lakefield, Ontario
11. Virden, Manitoba
12. Charlottetown, Prince Edward Island
13. Stratford, Prince Edward Island
14. Saint-Augustin-de-Desmaures, Quebec
15. Genessee, Alberta
16. Thunder Bay, Ontario
17. Saskatoon, Saskatchewan
18. Sussex, New Brunswick
19. Dieppe, New Brunswick
20. Edmundston, New Brunswick
21. Surrey, British Columbia
22. Rossland, British Columbia
23. Georgetown, Ontario
24. Truro, Nova Scotia
25. Port Maitland, Nova Scotia

For more information on how you can get involved in a tree planting event near you, click here.



About the TREE-NN Initiative

TREE-NN was conceptualized by the MAJESTA brand of household paper products. MAJESTA has partnered with Tree Canada - the country's largest non-profit tree planting organization, to deliver news about tree planting to you: the consumer.

All MAJESTA products are proudly made in Canada by Irving Tissue Corporation, a family-owned company committed to managing its operations in an environmentally sustainable and socially responsible manner.

MAJESTA products are made from new-wood fibres of trees from J.D. Irving, Limited’s forests. As part of J.D. Irving, Limited’s commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted over 800 million trees. Since 2001, J.D. Irving, LImited’s forests have been certified by The Sustainable Forestry Initiative Inc. (“SFI”).

Our promise is: “We plant three trees for every one we use to produce MAJESTA products.” This means that three seedlings will be planted in the spring and summer for every one used to produce MAJESTA products the previous year. The number of trees planted will be based on the estimated number of trees used to generate the fibre to make MAJESTA products sold the previous year. The calculation of the number of seedlings and the plantings will be verified by KPMG’s certified auditors. That means you can feel good about buying MAJESTA.

Irving Tissue Corporation is part of the Irving group of companies, which are all family-owned companies. Irving Tissue Corporation was founded in 1988, and since then has grown to become one of North America's leading manufacturers of household paper products. The Irving Tissue Head Office is located in Dieppe, New Brunswick, where MAJESTA products have been manufactured for over twenty years.




Contact TREE-NN

TREE-NN is an initiative of the MAJESTA brand of household paper products.

MAJESTA products are manufactured, packaged, distributed and sold by Irving Tissue. If you require further information, have a question, or just want to provide us with your feedback, we would like to hear from you. You can contact us directly by any of the following means:

Toll Free:
1-888-9MAJESTA (1-888-962-5378)

Surface Mail:
MAJESTA Marketing Department
100 Midland Drive
Dieppe, NB
E1A 6X4

Or via the Contact Us link at Majesta.com