About the TREE-NN Initiative

TREE-NN was conceptualized by the MAJESTA brand of household paper products. MAJESTA has partnered with Tree Canada - the country's largest non-profit tree planting organization, to deliver news about tree planting to you: the consumer.

All MAJESTA products are proudly made in Canada by Irving Tissue Corporation, a family-owned company committed to managing its operations in an environmentally sustainable and socially responsible manner.

MAJESTA products are made from new-wood fibres of trees from J.D. Irving, Limited’s forests. As part of J.D. Irving, Limited’s commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted over 800 million trees. Since 2001, J.D. Irving, LImited’s forests have been certified by The Sustainable Forestry Initiative Inc. (“SFI”).

Our promise is: “We plant three trees for every one we use to produce MAJESTA products.” This means that three seedlings will be planted in the spring and summer for every one used to produce MAJESTA products the previous year. The number of trees planted will be based on the estimated number of trees used to generate the fibre to make MAJESTA products sold the previous year. The calculation of the number of seedlings and the plantings will be verified by KPMG’s certified auditors. That means you can feel good about buying MAJESTA.

Irving Tissue Corporation is part of the Irving group of companies, which are all family-owned companies. Irving Tissue Corporation was founded in 1988, and since then has grown to become one of North America's leading manufacturers of household paper products. The Irving Tissue Head Office is located in Dieppe, New Brunswick, where MAJESTA products have been manufactured for over twenty years.