After thousands of trees planted, dozens of communities green spaces improved and new milestones reached, Majesta and Tree Canada’s Trees by the Shore program is celebrating the close of another successful season.
Congratulations to all the communities that took part in our 2010 tree planting season. Majesta and Tree Canada are excited to help Canada get even greener in 2011!
On October 2nd Trees by the Shore celebrated a milestone tree planting event with Juno award-winning musician and Trees by the Shore spokesperson, David Usher. Our 50th tree planting event took place in Georgetown, Ontario with over 150 trees being planted in Cedarvale Park despite the rain. The park will also receive over 1,000 new trees in the coming weeks.
While the 50th event is an impressive accomplishment, we think every tree planting event is equally important. We’re proud to have been able to help green so many communities across Canada with over 45,000 trees planted in the past two years.
Majesta and Tree Canada would like to thank David Usher, P.O.W.E.R. (Protect Our Water Environmental Resources), Rick Bonnette, the Mayor of Halton Hills and especially all the volunteers for taking part in this celebration.
See below for photos from the tree planting event:
Trees by the Shore, is celebrating its 50th tree planting event by welcoming Juno Award winning musician and Trees by the Shore spokesperson David Usher to Georgetown, ON.
The program brings together school children, Girl Guides, Scouts and local conservation groups to plant native trees near shorelines in 25 Canadian communities each year. Included in the program are lesson plans whereby students will learn about the benefits of trees near waterways including: maintaing water quality, minimizing soil erosion and providing habitat for wildlife.
“We are excited to participate in the 50th Trees by the Shore planting event alongside Tree Canada: a valued partner who shares our tree planting objectives,” says Jim Schedler, Vice President of Marketing for Majesta.
On October 2nd, David Usher will be celebrating the 50th event of the program in Georgetown, ON, at Cedarvale Park where approximately 1,500 trees will be planted in the Silver Creek area by Protect Our Water and Environmental Resources (P.O.W.E.R.), the partner in Halton Hills for the Tree Canada/Majesta project. “We are especially grateful that this project is highlighted and that David Usher will be joining us in our Community during the International Year of Biological Diversity and there are many things we can all do to protect our precious web of life,” said Leslie Adams General Manager of P.O.W.E.R.
“We are so pleased to be welcoming David Usher’s support for our program as we conduct this planting in Georgetown,” said Michael Rosen, President of Tree Canada. “Trees by the Shore shows us how interconnected trees are with the natural world and provides a lasting environmental legacy in each community that participates.”
“David is a nationally recognized Canadian musical talent and a friend of the environment. He is lending his support to Trees by the Shore to help us bring attention to the need to plant more trees in urban locations across the country,” says Mr. Rosen.
The program is funded by Tree Canada in conjunction with their corporate partner Irving Tissue and their Majesta brand of tissue products. Other notable contributors for this event are the town of Halton Hills as well as the Credit Valley Conservation.
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 76 million trees have been planted and more than 450 schoolyards have been greened. www.treecanada.ca
About Irving Tissue and The Majesta Brand
Irving Tissue is a family run, privately owned company committed to North America and the environment. They are part of Irving Forest Products, a company that employs more than 8,400 people in North America. The company leads the nation with the planting of over 800 million trees. 100% of the woodlands owned or managed by J.D. Irving Limited are certified to the Sustainable Forestry Initiative (SFI) Standard and ISO 14001 Environmental Standard. Irving Tissue began in 1988 and since then has grown to become one of North America's leading tissue manufacturers. All Majesta products are made in Canada and come with a Tree Planting Promise: “To plant three trees for every one used to produce Majesta products.”
www.majesta.com
For more information:
Melissa Nisbett
Communications and Marketing Officer
Tree Canada
Email: mnisbett@treecanada.ca
Tel.: (613) 567-5545, ext. 224
To set up and interview:
Carrie Croft, Consultant
Thornley Fallis Communications
Email: croft@thornleyfallis.com
Tel.: (613) 231-3355 ext. 227
Cel.: (613) 866-2564
MAJESTA and Tree Canada’s Trees by the Shore tree planting tour stopped off in Edmundston for a tree planting experience like no other this year. School children, aged 12-14, all over Edmundston are taking part in ‘Education Plus’ summer camps in an effort to plant approximately 1,600 trees near the waterways in an effort to beautify the city. The future is looking a lot greener in Northern New Brunswick.
To read the full article, click here.
In order to help preserve the local habitat around Long Pond in Avalon, Newfoundland, over 1,500 trees were planted by volunteers groups at the MAJESTA and Tree Canada’s Trees by the Shore tree planting in June. As the planting season slowly winds down, we’re pleased to see that the number of community groups working together is still growing. Great job everyone!
To read the full article, click here.
It was a beautiful, sunny day in Sussex for one of the biggest Trees by the Shore tree planting events to date. Tree Canada President, Michael Rosen and President of Irving Consumer Products, Robert Irving assisted over one hundred volunteers in planting roughly 1,600 trees in an outstanding community effort to help restore the riparian areas along the Kenebecasis River.
“Along with offering shade to the river and therefore luring species of fish that need cold water, the trees will also help slow down the erosion that is happening along the river banks.” said Michael Rosen. He said the roots of the trees bind the soil together and discourages erosion.
[Telegraph Journal, June 29, 2010]
MAJESTA and Tree Canada would like to thank the Mayor of Sussex, Ralph Carr, the Kennebecasis Watershed Restoration Committee, the Trinity Scout Association of Sussex, and the Millstream Girl Guides for participating in this memorable event!
See below for photos from the event:
Just outside of Saskatoon in Chappell Marsh, something special took place on June 9th. Students and volunteers from the surrounding community joined MAJESTA and Tree Canada during a Trees by the Shore tree planting event to plant over 1,100 trees, helping develop the riparian areas. As well, the students from Hugh Cairns V.C. Public School received an extended lesson on the importance of biodiversity in our environment, and even had a chance to build their very own birdhouses.
Special thanks to Ducks Unlimited, the University of Saskatchewan Centre for Continuing & Distance Education, and TD Canada Trust for dedicating their time and effort to this great cause.
See below for photos from the event:
As MAJESTA and Tree Canada’s Trees by the Shore tree planting program continues its Canadian tour, it stopped off in Genesee, Alberta to plant 1,500 trees with volunteers from the surrounding community. The little town had so much community pride, News Advertiser picked up the story.
To read the full article, click here.
May 15th was a big day for MAJESTA and Tree Canada as the 2010 tree planting season officially kicked off in Cantley, Quebec.
Juno award winning musician David Usher, the spokesperson for Trees by the Shore, was on hand at the event to lend his support and even plant a few trees himself.
"It's very tangible," he said. "You get your hands dirty. You can see the results right away. We are planting 1,600 trees today." Usher also said the program is admirable because it encourages people to get involved and help better their community. [Ottawa Citizen, May 16, 2010]
Thanks to Les Amis du Parc Mary-Anne-Phillips and all the other volunteers who came out and made this event a success.
See below for photos of the event:
Trees by the Shore, an innovative national initiative that aims to sustain urban forests throughout our country, is celebrating its 1st anniversary by welcoming Juno Award winning musician David Usher as a supporter of the program.
The program brings together school children, Girl Guides, Scouts and local conservation groups to plant over 37 000 native trees along waterways in 25 Canadian communities. Included in the program are lesson plans whereby students will learn about the benefits of trees including; maintaining water quality, minimizing soil erosion and providing habitat for wildlife.
David Usher will be kicking off his support for the program in Cantley, Québec on May 15th where approximately 1,500 trees will be planted along the shore of the Gatineau River by members of Les Amis du Parc Mary Anne Phillips.
“We are so pleased to be welcoming David Usher’s support for our program as we conduct this planting in Cantley,” said Michael Rosen, President of Tree Canada. “Trees by the Shore shows us how interconnected trees are with the natural world and provides a lasting environmental legacy in each community that participates.”
“David is a nationally recognized Canadian musical talent and a friend of the environment. He is lending his support to Trees by the Shore to help us bring attention to the need to plant more trees in urban locations across the country”, says Mr. Rosen.
The program is funded by Tree Canada in conjunction with their corporate partner Irving Tissue and their Majesta brand of tissue products.
“The Irving name is synonymous with progressive forestry practices in Canada,” said Michael Rosen. “We are so proud to be associated with this great Canadian company and their Majesta brand of paper products. Together with the Majesta brand, we bring communities together to learn, understand and protect the natural spaces where they live,” he said.
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted and more than 450 schoolyards have been greened.
http://www.treecanada.ca/
For more information:
Melissa Nisbett
Communications and Marketing Officer
Tree Canada
Email: mnisbett@treecanada.ca
Tel.: (613) 567-5545, ext. 224
To set up an interview:
Carrie Croft, Consultant
Thornley Fallis Communications
Email: croft@thornleyfallis.com
Tel.: (613) 231-3355 x227
Cel.: (613) 866-2564
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