Trees by the Shore, is celebrating its 50th tree planting event by welcoming Juno Award winning musician and Trees by the Shore spokesperson David Usher to Georgetown, ON.
The program brings together school children, Girl Guides, Scouts and local conservation groups to plant native trees near shorelines in 25 Canadian communities each year. Included in the program are lesson plans whereby students will learn about the benefits of trees near waterways including: maintaing water quality, minimizing soil erosion and providing habitat for wildlife.
“We are excited to participate in the 50th Trees by the Shore planting event alongside Tree Canada: a valued partner who shares our tree planting objectives,” says Jim Schedler, Vice President of Marketing for Majesta.
On October 2nd, David Usher will be celebrating the 50th event of the program in Georgetown, ON, at Cedarvale Park where approximately 1,500 trees will be planted in the Silver Creek area by Protect Our Water and Environmental Resources (P.O.W.E.R.), the partner in Halton Hills for the Tree Canada/Majesta project. “We are especially grateful that this project is highlighted and that David Usher will be joining us in our Community during the International Year of Biological Diversity and there are many things we can all do to protect our precious web of life,” said Leslie Adams General Manager of P.O.W.E.R.
“We are so pleased to be welcoming David Usher’s support for our program as we conduct this planting in Georgetown,” said Michael Rosen, President of Tree Canada. “Trees by the Shore shows us how interconnected trees are with the natural world and provides a lasting environmental legacy in each community that participates.”
“David is a nationally recognized Canadian musical talent and a friend of the environment. He is lending his support to Trees by the Shore to help us bring attention to the need to plant more trees in urban locations across the country,” says Mr. Rosen.
The program is funded by Tree Canada in conjunction with their corporate partner Irving Tissue and their Majesta brand of tissue products. Other notable contributors for this event are the town of Halton Hills as well as the Credit Valley Conservation.
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 76 million trees have been planted and more than 450 schoolyards have been greened. www.treecanada.ca
About Irving Tissue and The Majesta Brand
Irving Tissue is a family run, privately owned company committed to North America and the environment. They are part of Irving Forest Products, a company that employs more than 8,400 people in North America. The company leads the nation with the planting of over 800 million trees. 100% of the woodlands owned or managed by J.D. Irving Limited are certified to the Sustainable Forestry Initiative (SFI) Standard and ISO 14001 Environmental Standard. Irving Tissue began in 1988 and since then has grown to become one of North America's leading tissue manufacturers. All Majesta products are made in Canada and come with a Tree Planting Promise: “To plant three trees for every one used to produce Majesta products.”
www.majesta.com
For more information:
Melissa Nisbett
Communications and Marketing Officer
Tree Canada
Email: mnisbett@treecanada.ca
Tel.: (613) 567-5545, ext. 224
To set up and interview:
Carrie Croft, Consultant
Thornley Fallis Communications
Email: croft@thornleyfallis.com
Tel.: (613) 231-3355 ext. 227
Cel.: (613) 866-2564
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