Trees by the Shore: a New Partnership between Irving Tissue and Tree Canada
(May 30 – Moncton, NB) Irving Tissue, through their Majesta brand of paper products, has teamed up with Tree Canada, the country’s largest tree planting organization, to create a new partnership aimed at delivering a unique tree planting program to Canadians. Tree Canada President Michael Rosen and Irving Tissue President Robert Irving have recently signed an agreement to launch a major urban tree planting initiative called Trees by the Shore.
On May 30th, the program brought Boy Scouts, Beavers and Irving Tissue employees together with Tree Canada employees to plant trees near the City of Moncton’s Backup Water Supply located on McLaughlin Road. As a part of this planting event, Tree Canada employees delivered an educational experience to the children and volunteers about the benefits of trees including; maintaining water quality, minimizing soil erosion and providing habitat for wildlife.
Over the course of the 2009 planting season, over 37,500 trees will be planted though events like this one in 25 communities in 10 provinces across Canada.
“The Irving name is synonymous with progressive forestry practices in Canada,” said Michael Rosen. “We are so proud to be associated with this great Canadian company and their Majesta brand of paper products. The Trees by the Shore program will show children how interconnected trees are with the natural world. Together with the Majesta brand, we will be bringing communities together to learn, understand and protect the natural spaces where they live,” he said.
Majesta paper products come from woodlands which are third party certified to the Sustainable Forestry Initiative standard (SFI). Irving has a strong commitment to environmental protection and saw its goals fit perfectly with Tree Canada’s mandate.
This program is an extension of the Majesta Tree Planting Promise: “We plant THREE trees for every ONE we use to produce MAJESTA products. As part of J.D. Irving, Limited’s commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50 years, J.D. Irving has planted over 770 million trees.
“Irving Tissue, through our Majesta brand, is very pleased to become partners with a nationally recognized organization like Tree Canada in creating the Trees by the Shore program,” Robert Irving said. “The opportunity to have over 37,000 trees planted by groups in 25 communities throughout Canada is very much in line with our tree planting philosophy.”
About Irving Tissue
Irving Tissue is a family run, privately owned company committed to North America and the environment. We are part of Irving Forest Products, a company that employs more than 8,400 people in North America. The company leads the nation with the planting of over 770 million trees. Irving Tissue began in 1988 and since then has grown to become one of North America's leading tissue manufacturers. www.irvingtissue.ca
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted and more than 450 schoolyards have been greened. www.treecanada.ca.
April 22nd was a busy day for Tree Planting in British Columbia as both the cities of Coquitlam and Chilliwack took to the shorelines in an effort to plant 3745 trees.
In Coquitlam, City Councillor Mae Reid and Parks and Recreation Manager Selina Robinson joined volunteers from the Hoy/Scott Watershed Society, Gleneagle High School, Eagle Ridge Elementary School. Pinetree Secondary School, Eagle Rodge Bible School and the Pentecostal Assembly of Canada at Scott Creek to plant over 745 trees and shrubs.
In Chilliwack, over the course of 2 days, 3000 Douglas Fir seedlings were planted at the Bailey Landfill along Jefferson Creek thanks to the hard work of 12 local scouts, and 49 grade 8 students from Highroad Academy School.
Coquitlam, BC Planting Photos.
*Photos from the Chilliwack planting to come.
Congratulations to the 25 communities that have been selected for the 2010 Trees by the Shore tree planting program.
| 1. Newmarket, Ontario 2. Carleton Place, Ontario 3. Saskatoon, Saskatchewan 4. Guelph, Ontario 5. Beauséjour, Manitoba 6. Cantley, Quebec 7. Pasadena, Newfoundland 8. St. John’s, Newfoundland 9. Calgary, Alberta 10. Lakefield, Ontario 11. Virden, Manitoba 12. Charlottetown, Prince Edward Island 13. Stratford, Prince Edward Island | 14. Saint-Augustin-de-Desmaures, Quebec 15. Genessee, Alberta 16. Thunder Bay, Ontario 17. Saskatoon, Saskatchewan 18. Sussex, New Brunswick 19. Dieppe, New Brunswick 20. Edmundston, New Brunswick 21. Surrey, British Columbia 22. Rossland, British Columbia 23. Georgetown, Ontario 24. Truro, Nova Scotia 25. Port Maitland, Nova Scotia |
For more information on how you can get involved in a tree planting event near you, click here.
TREE-NN was conceptualized by the MAJESTA brand of household paper products. MAJESTA has partnered with Tree Canada - the country's largest non-profit tree planting organization, to deliver news about tree planting to you: the consumer.
All MAJESTA products are proudly made in Canada by Irving Tissue Corporation, a family-owned company committed to managing its operations in an environmentally sustainable and socially responsible manner.
MAJESTA products are made from new-wood fibres of trees from J.D. Irving, Limited’s forests. As part of J.D. Irving, Limited’s commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted over 800 million trees. Since 2001, J.D. Irving, LImited’s forests have been certified by The Sustainable Forestry Initiative Inc. (“SFI”).
Our promise is: “We plant three trees for every one we use to produce MAJESTA products.” This means that three seedlings will be planted in the spring and summer for every one used to produce MAJESTA products the previous year. The number of trees planted will be based on the estimated number of trees used to generate the fibre to make MAJESTA products sold the previous year. The calculation of the number of seedlings and the plantings will be verified by KPMG’s certified auditors. That means you can feel good about buying MAJESTA.
Irving Tissue Corporation is part of the Irving group of companies, which are all family-owned companies. Irving Tissue Corporation was founded in 1988, and since then has grown to become one of North America's leading manufacturers of household paper products. The Irving Tissue Head Office is located in Dieppe, New Brunswick, where MAJESTA products have been manufactured for over twenty years.
TREE-NN is an initiative of the MAJESTA brand of household paper products.
MAJESTA products are manufactured, packaged, distributed and sold by Irving Tissue. If you require further information, have a question, or just want to provide us with your feedback, we would like to hear from you. You can contact us directly by any of the following means:
Toll Free:
1-888-9MAJESTA (1-888-962-5378)
Surface Mail:
MAJESTA Marketing Department
100 Midland Drive
Dieppe, NB
E1A 6X4
Or via the Contact Us link at Majesta.com
